The growth of the healthy snacking market is good news for everyone

The growth of the healthy snacking market is good news for everyone

Earlier this year, the news, lifestyle and business pages were all shouting from the rooftops about healthy snacking. As a business sector, the healthy snacks market is predicted to be worth almost $33 billion by the year 2025. The interesting question is why? People enjoy being healthy and they enjoy eating snacks, there’s no news flash there. So what is it that’s caused this sudden increase in healthy snacking? According to the researchers, the answer is a simple one that will resonate with anyone who knows anything about marketing in the digital age. It’s a combination of consumers being better informed and products being more easily available. Meeting market demands It’s the same old story across multiple sectors from banking to gaming to driving. Understand what consumers want, provide a product that gives it to them and watch the business grow. It sounds ridiculously simple, but with healthy snacks in particular, that first point can be as slippery as an eel. Understanding that people want to be healthy and at the same time to eat something delicious is the easy bit. Establishing that connection with a specific oat based snack is not always so straightforward. However, this is called the information age with good reason, and consumers are better informed today on what food choices they need to make than ever. Healthy is the new normal Perhaps the biggest shift in healthy snacking, then, is one of perception. Why would someone actively choose an unhealthy snack, any more than they would choose one that tasted unpleasant or that was needlessly expensive? Snacks that are high in salt, sugar and...
A look at some of the latest health food trends

A look at some of the latest health food trends

Last year, the health food influencers were filling their Instagram feeds with images of activated charcoal and golden milk lattes. However, as the social media generation might say, those are so 2018. The truth is, health food is as subject to the vagaries of fashion and popularity as every other aspect of our lives. So what are the health food trends that are taking centre stage as we progress into the second quarter of 2019? Focusing on the food An encouraging trend is that health-conscious consumers are adopting more of a “food-first” mindset, particularly when it comes to snacks. In other words, they are moving away from artificially processed, nutrient-rich products in favour of natural whole food snacks that are inherently healthy and nutrient rich. No doubt this has been partially prompted by the growing trend towards clean, clear and minimalistic labelling that leaves food manufacturers with nowhere to hide. Who needs meat? A generation ago, vegans were seen as some sort of food extremists, but these days, even the carnivores among us often enjoy a meat free Monday or similar, as there are so many protein alternatives that are meat and dairy free. As demand grows, so do the choices, and this year we are seeing a variety of soy, nut and seed based products on offer across every food type you can think of, including snacks, burgers, sausages, yoghurts cheese and lots more. Oats aren’t just for eating The earlier comments about golden milk lattes might have been a little tongue-in-cheek, but every year there seems to be a new milk trend in the health food world....

Gluten Free Shortbread

At one point or another it’s likely we’ll be plagued with the dreaded Hayfever attack that we’d managed to avoid so well. So what exactly is an allergy? Allergies can develop at any point, with one in four people in the UK developing one at some point in their life. Basically an allergy is the body’s reaction to a substance such as pollen, certain foods, materials or dust. Your immune system views the substance as a threat and thus you have an allergic reaction, producing histamines which result in the symptoms of an allergy, severe reactions are known as anaphylaxis. According to Allergy UK all countries undergoing industrial development have seen an increase in the amount of people suffering from allergies, with a more significant recent increase of those suffering from a food allergy. Food allergies and intolerances are much more than inconvenient, their symptoms can be very severe and cause anaphylaxis. Ultimately a food allergy is a reaction in the body to create an antibody to wrongly fight off a certain food, triggering reactions when this is consumed or touched. There are many types of irritations and allergies and this week we’ll be looking at Coeliac Disease, a common reaction to gluten, suffered by around one in every 100 people in the UK. It’s slightly different from the way the body reacts to an allergy, whereby in this case the immune system attacks healthy tissues. It’s not an allergy as such but consuming gluten products can trigger symptoms. Coeliac Disease means the immune system mistakes substances found within gluten as a threat, thus attacking them and damaging the...