Focused Nutrition Powering Katherine For The Long Run

Focused Nutrition Powering Katherine For The Long Run

Focused Nutrition is delighted to announce that it will be supporting endurance runner Katherine Wood with fuel and encouragement! Katherine is working towards her dream of representing England, with an ultimate goal of selection to take part in the Commonwealth Games. Staying fuelled up with the right nutrition is absolutely vital for distance running success. We are pleased to be in a position to assist Katherine in a practical way by providing nutritious flapjacks to keep her going. We caught up with Katherine to discuss her journey so far. Can you explain to the uninitiated what endurance running entails? Endurance running is any distance of three kilometres or more. I specialise in half marathons, full marathons and ultramarathons. An ultramarathon is a distance that’s longer than the standard 26.2 mile marathon distance, and includes things like the 50K and 100K. That sounds absolutely terrifying. Where and how do you train? I live in Manchester and I’m a member of Sale Harriers, Running with fellow club members is what it’s all about, but that is only part of my training regime. I’m lucky enough to have an amazing coach in Liz Yelling. She represented the United Kingdom in the marathon at both the Greece and China Olympics, as well as bringing a medal home from the 2006 Commonwealth Games, so she’s a great inspiration. My training plan is very intense. As well as a mixture of long tempo runs, interval and threshold sessions and easy recovery runs, I also do a lot of cycling, swimming, weights and strength and conditioning work. Oh, and Pilates, too. Tell us about your achievements...
The growth of the healthy snacking market is good news for everyone

The growth of the healthy snacking market is good news for everyone

Earlier this year, the news, lifestyle and business pages were all shouting from the rooftops about healthy snacking. As a business sector, the healthy snacks market is predicted to be worth almost $33 billion by the year 2025. The interesting question is why? People enjoy being healthy and they enjoy eating snacks, there’s no news flash there. So what is it that’s caused this sudden increase in healthy snacking? According to the researchers, the answer is a simple one that will resonate with anyone who knows anything about marketing in the digital age. It’s a combination of consumers being better informed and products being more easily available. Meeting market demands It’s the same old story across multiple sectors from banking to gaming to driving. Understand what consumers want, provide a product that gives it to them and watch the business grow. It sounds ridiculously simple, but with healthy snacks in particular, that first point can be as slippery as an eel. Understanding that people want to be healthy and at the same time to eat something delicious is the easy bit. Establishing that connection with a specific oat based snack is not always so straightforward. However, this is called the information age with good reason, and consumers are better informed today on what food choices they need to make than ever. Healthy is the new normal Perhaps the biggest shift in healthy snacking, then, is one of perception. Why would someone actively choose an unhealthy snack, any more than they would choose one that tasted unpleasant or that was needlessly expensive? Snacks that are high in salt, sugar and...
Keeping you fuelled for the long run

Keeping you fuelled for the long run

A recent article in the Independent newspaper reported that there are some two million people in the UK who run on a regular basis. These range from those who are just starting on a fitness journey with a gentle jog round the block each morning to serious long-distance athletes to the thousands who fall somewhere in between. As well as rapidly becoming the nation’s most popular way of keeping fit, running is also a method of choice when it comes to raising essential funds charity and at Focused Nutrition, we are always eager to support worthy causes. But wherever you run and for whatever reason, our nutritious snacks are just what’s needed to keep you going. Let’s see where they fit into your body’s broader fuel needs when you are planning on hitting the road, track or trail. Understand your needs When you run, your body burns approximately 100 calories per mile. So if you’re running 20 miles per week, you’ll need to increase calorie intake by about 2000. Of course, if the idea is to lose a few pounds, you might want to decrease that slightly, but don’t overdo it or you simply won’t have the energy to perform. Don’t try running on empty There’s nothing like a run first thing in the morning to blow away the cobwebs and get you ready for the day. It can be tempting to leap out of bed and into your running shoes and get out there to cover some miles before breakfast. You’ll certainly work up an appetite, but “running on empty” in this way is not going to do...
Cooling but nutritious food ideas to survive the summer heatwave

Cooling but nutritious food ideas to survive the summer heatwave

As the UK takes a deep breath after one of the hottest July heatwaves in memory, it’s worth remembering that there is still plenty of summer still to come. In hot conditions, your body is placed under increasing strain. We all know the importance of hydration, but it’s also vital to keep your nutrition levels up if you want to stay alert and at your best. After all, tempting though it might be to take an afternoon siesta in a shady spot, it’s a luxury few of us can afford, so it is vital to do all we can to avoid that 2PM slump. The problem many of us face is that as well as being energy-sapping, hot weather can also give the appetite a hit. When the mercury hits the 30s, the last thing on most people’s minds is a big plate of food. Here are some tips for keeping nutrition levels up from morning till night. Rough up your smoothie for breakfast When there’s a scorching day ahead, few breakfast options look more tempting than a smoothie. Cool, hydrating, delicious, light and full of vitamins and minerals – what’s not to like? The only downside to a smoothie for breakfast is that you are likely to be feeling hungry again an hour or so later. Here’s a cunning trick from those in the know. Oats are a breakfast staple, but enjoying them doesn’t have to mean diving into a bowl of steaming hot porridge. Try adding some to your smoothie to give it a little more substance and texture. You will find that you stay comfortably full...
Focused Nutrition Partners with Ocean Revival 2020

Focused Nutrition Partners with Ocean Revival 2020

Last month saw Focused Nutrition become a member of the Ocean Revival 500 Club. Ocean Revival is a charitable organisation run by an enthusiastic team of current and former Royal Marines. Having stood shoulder to shoulder in battle as part of 45 Commando, Matt, Ian, Dom and Joel are now taking the fight to one of the biggest threats to human and marine life – the escalating problem of plastic in our oceans. Ocean Revival works tirelessly to raise awareness of this vitally important topic, and has decided to take on one of the most arduous challenges imaginable. They aim to become the first people to row all the way from New York to London, and Focused Nutrition is proud to support them in their quest. Rowing the Atlantic Only 57 people have successfully rowed the Atlantic, and of the 72 team attempts made, 60 percent have ended in failure. Of the 29 that were successful, none attempted to row all the way from New York to London, so this really is a unique challenge that the team will be taking on. They estimate that the journey will take around 60 days, during which time team members will face a relentless regime of two hours rowing followed by two hours resting. They will be operating in the harshest imaginable conditions, battling heavy weather, huge swells and bitter cold. Raising awareness As part of their preparation, the Ocean Revival 2020 team is visiting schools and colleges to raise awareness on a number of subjects. They are drawing on their experience in the Royal Marines to educate and inspire youngsters on...
Healthy and nutritious oatmeal ideas

Healthy and nutritious oatmeal ideas

If the idea of oats conjures up images of a steaming bowl of porridge to set you up for the day on a winter’s morning, it might not be the first thing on your breakfast list as we head into June. However, perhaps you should think about that again. The nutritional properties of oats make them the perfect ingredient, not just to start the day, but also to give you a boost when you need it most. Oats help you to burn fat and lower cholesterol, while providing your body with essential vitamins and minerals like potassium and folate. Getting your fix of oats doesn’t have to mean chowing down a bowl of porridge on a summer’s morning – although given the vagaries of the British climate that might sometimes be a tempting idea, even in June. But here are some other ways to enjoy oats whatever the weather. Make your own muesli The trouble with pre-packaged muesli is that it tries to cater to all tastes. Inevitably, this means some find it too sweet, while others might object to the raisins or some other ingredient. Making your own could not be simpler. Use rolled oats as your base, and continue from there. Try adding chopped walnuts, banana and cinnamon to give your breakfast natural sweetness and just a hint of spice. Try baking Some people shy away from oats because they don’t like the texture. If this sounds like you, a baked oatmeal product, such as this oat flapjack could be just the thing. The recipe for this one is a closely guarded secret that has taken years...